"You're not smarter than your competitor. Just copy what they do and do it until you get their numbers." Polarising advice isn't it?

But if Mark Pincus, the founder of Zynga, says it, it probably has some semblance of truth in it!

In 2007, Pincus was a Silicon Valley mainstay - he had made early-stage investments in the likes of Napster, Paypal, and Twitter, and had founded successful tech companies of his own.

However, his investment in Facebook is what made him realise the huge potential it had. He knew that even if he can get a piece of the booming Facebook market, it would provide a head start for any startup to grow. Zynga at its peak was the largest buyer of Facebook ads globally.

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